Mitsubishi Oman has launched three new versions of the hugely popular Lancer EX and has put a personal face to the launch of the new car. Mitsubishi Oman believes that the owner of a new Lancer EX in Oman is likely to be one of five very distinctive and individual personalities. He or she may be Ambitious; Bold; Calm; Practical or Mysterious.
The calm driver is likely to opt for the new GLS 2.0 that gives them space and luxury but with a six speaker sound system to block out the noise of the city and help them savour a journey that for an individual like this is far more important than the destination itself.
Combing elements of both mystery and practicality is the GLX 2.0 that features a Reinforced Impact Safety Evolution body for safety, ergonomic design, the choice between a 5-speed manual INVESCHI or 4-speed automatic MIVEC gearbox, and roomier interior and manual air conditioning with filter to stay cool this summer and all year round.
Mitsubishi Oman believes that for both the ambitious and the bold driver - there is no option but the Lancer EX GT 2.0. The ultimate driving machine of the range, it has stunning looks and aggressive styling with aerodynamic lines, a racing inspired paddle shift gear changer to shift into overdrive, a Rockford Fosgate premium sound system and a cockpit full of gadget and features that will ensure every drive is a truly memorable experience.
Commenting on the new Lancer EX, Mitsubishi Oman General Manager Mark Tomlinson said: "If ever one of our models had a personality - it is the Lancer EX. This is a fabulous range of a car that through its incarnation as the 'Evo" has become an iconic vehicle around the world."
"This has been loved by Omani drivers in particular for many years and our new and exciting marketing campaign is a way to show to our customers that we recognise it is not just one type of individual who wants to experience the magic of the new 2011 Lancer EX - but a multiple range of personalities. That is why we believe that whatever an individual's personality across the three models of the GLX 2.0, GLS 2.0 and GT 2.0 there is a car that will suit whatever they need," Mark Tomlinson added.
Mitsubishi Oman is introducing a Micro website that will allowing people to down load images, get screen savers of the Lancer EX for their laptops or their mobile phones and be part of the online conversation and find out what kind of personality they are.
Mitsubishi Oman has showrooms in Muscat, Sohar, Musannah, Nizwa, Ibri, Sinaw, Samail, Barka, Ibra, Sur, Jalan Bu Ali, Salalah, Buraimi and Dibba.
Combing elements of both mystery and practicality is the GLX 2.0 that features a Reinforced Impact Safety Evolution body for safety, ergonomic design, the choice between a 5-speed manual INVESCHI or 4-speed automatic MIVEC gearbox, and roomier interior and manual air conditioning with filter to stay cool this summer and all year round.
Mitsubishi Oman believes that for both the ambitious and the bold driver - there is no option but the Lancer EX GT 2.0. The ultimate driving machine of the range, it has stunning looks and aggressive styling with aerodynamic lines, a racing inspired paddle shift gear changer to shift into overdrive, a Rockford Fosgate premium sound system and a cockpit full of gadget and features that will ensure every drive is a truly memorable experience.
Commenting on the new Lancer EX, Mitsubishi Oman General Manager Mark Tomlinson said: "If ever one of our models had a personality - it is the Lancer EX. This is a fabulous range of a car that through its incarnation as the 'Evo" has become an iconic vehicle around the world."
"This has been loved by Omani drivers in particular for many years and our new and exciting marketing campaign is a way to show to our customers that we recognise it is not just one type of individual who wants to experience the magic of the new 2011 Lancer EX - but a multiple range of personalities. That is why we believe that whatever an individual's personality across the three models of the GLX 2.0, GLS 2.0 and GT 2.0 there is a car that will suit whatever they need," Mark Tomlinson added.
Mitsubishi Oman is introducing a Micro website that will allowing people to down load images, get screen savers of the Lancer EX for their laptops or their mobile phones and be part of the online conversation and find out what kind of personality they are.
Mitsubishi Oman has showrooms in Muscat, Sohar, Musannah, Nizwa, Ibri, Sinaw, Samail, Barka, Ibra, Sur, Jalan Bu Ali, Salalah, Buraimi and Dibba.
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